Author: Hannah McCreesh

What on earth is ‘The Probulator’?

Exciting news…well, to us anyway. We recently updated our AI-powered survey chatbot that we have fondly nicknamed The Probulator (sorry 😆). And whilst we’re not known for bragging about how good we are, we know a good bit of tech when we see it (we also developed it ourselves in-house)! The Probulator reacts to answers… Read more »

Why signing the GDQ Data Quality Excellence Pledge just made sense

Whilst our approach to marketing (or lack thereof) could be classed as a little bit silly, there’s something that we’re serious about at Omnisis (besides Manchester bands, of course) – and that’s upholding the highest possible standards when it comes to data quality. It’s no secret that bad data is one of the biggest threats… Read more »

Tom Bonnick is now our Senior Data Analyst

It’s time to wish a heartfelt congratulations to Tom Bonnick, who has recently had a well-earned promotion from Data Analyst to Senior Data Analyst (sorry Tom, we couldn’t think of a fancier job title for you). Tom joined us as an apprentice back in 2019 (which, thanks to the pandemic, feels around 50 years ago)…. Read more »

Introducing PackSpin 2.0

So the world, as it turns out, is not flat. And neither is packaging. A monumental observation, we know, but an observation nonetheless. Which begs the question, “Why are all packaging design research tools two-dimensional?” After all, wouldn’t survey respondents be able to offer more reliable data and insights if they could spin, rotate or… Read more »

Welcoming Stacey, our new Human Resources Manager

We’re happy to announce that we’ve recently hired Stacey Boatman, our long-standing HR consultant, to be an official part of the Omnisis team. What were you doing before you joined Omnisis? I’ve been working alongside Omnisis as a freelance consultant for the past 6 years and am excited to have recently come on board as… Read more »

These days, survey data costs less. And also, more.

Maybe we shouldn’t be so surprised that, as the cost of survey data has gone down, so has the credibility of the results. After all, the saying “you get what you pay for” is pretty widely–known. Because now, bad data, be that fake, bot, or just plain made up, is becoming ever–more prevalent in panel… Read more »

Well, would you look at that. We’re Oppies Awards finalists.

As much as we say that blowing our own trombone, trumpet, or any other kind of wind instrument isn’t really our thing, we have certain news that we feel is definitely worth a (breathes deeply) … public announcement. We’re chuffed to say that we’ve been announced as Oppies Award finalists in the “Best Online Data… Read more »

Is There a Ghost in the Algorithm? 👻

At Omnisis, we’re not really known for jumping on the bandwagon. We’re happy to let others do that. We’ll quietly observe from the sidelines, continuing to do great work for our clients, and ignoring all the marketing hype around whichever topic is ‘hot’ right now. The only ‘hot’ topic we care about, quite frankly, is… Read more »

Our new PackSpin question type is as cool as it is clever

OK, so we’ve spent the last two months telling everyone that trumpet blowing really isn’t our thing, but to be fair, this bit of news requires an entire brass band to signal its arrival. Despite our reluctance to talk about ourselves, something we do love is a challenge. Especially the sort that pushes our team… Read more »