Hi. We’re Omnisis. And we do online fieldwork differently.

We’ve spent the past 20+ years quietly giving our clients brilliant surveys and insights. But we’re trying to make a small, subtle shift and be.. well (sharp intake of breath) a little louder in our self-promotion.

Because the thing is… we’re really good at what we do. For many reasons. Several of which are below…

We’re fast. Like, really fast.

We talk a lot about “Warp Speed”. If you’re new here, you’re probably thinking, “What on earth is Warp Speed?”

If you’re not new here, you’re probably thinking, “Don’t you lot ever shut up about Warp Speed?” 

Warp Speed is our impressively fast ability to turn around quotes in a jiffy and surveys in hours, not days (depending on field time and sample).

Warp is our own survey software that we developed and built in-house. It’s really clever and allows us to work more efficiently and build whatever we’d like, from scratch. Our speed is what sets us apart – and it’s Warp that helps us do it.

What you see is (quite literally) what you get

We’ve been developing our demo surveys for over 20 years now. So they should be pretty good by now. And unlike many other agencies, we don’t lure you in with bells and whistles only to give you a survey that looks… well, a bit *meh*.

Our demo surveys look just like how your actual survey would. Except we’ll use your branding, obviously. We’ve worked on some really cool bespoke projects recently like the ‘Perfect Day’ theme park question, which you can learn all about here.

You get one dedicated project manager 

When you work with us, you get a dedicated project manager. Not a project manager plus a scripter plus a sampling team plus a DP plus crossed wires and confusion. You’ll probably be relieved to hear that you won’t be passed along our team like the torch at the Olympic Ceremony.

Not only is this great for familiarity, but your project manager will develop a really great understanding of your business and survey needs. We’re a friendly, down-to-earth team and we believe that’s what keeps our clients coming back year after year.

If we were to compare our data quality to restaurant standards, we’d be aiming for that elusive 3 Michelin stars – the same obsessive attention to detail, rigorous checks, and consistency that only the best achieve

If you’re the type of person who gets excited over data quality (us too) then congrats – you’ve come to the right place.

Introducing our AI data cleaning tool

We recently started using AI to… detect AI. Yes, we realise how silly this sounds. But you can move away from the irony, let us tell you about our AI data cleaning tool that we also built ourselves in-house (maybe you’re sensing a theme here).

Our AI data cleaning tool applies the judgement of a senior data-cleaning analyst at the speed of software and the consistency of a machine. We’re not replacing our team’s jobs with AI – the tool requires professional oversight but makes their jobs way more time-efficient.

This is simply the analyst’s time, effort and judgement encoded and scaled. You can read all about it here.

Sheep Dip

Last year we developed our funny-sounding pre-dipping tool – Sheep-Dip! We call it the Omnisis Sheep Dip because, like sheep who get dipped to remove ticks and other parasites, our process pre-cleanses your data to remove it of improper respondents before they even start. Our loyalty firmly lies with our clients and the validity of the data we provide, not panel companies and their desire to minimise flagged or screened out data.

The Omnisis Sheep Dip employs a unique blend of technical checks, red herring checks, and verbatim checks. So how effective is the approach? Try a post–survey kick out rate of under 5% on average, vs. the industry average of 20-25%. You can read all about it here.

Data Quality Pledge 

Lastly, we’re proud signer-uppers of the GDQ Data Quality Excellence Pledge. As a business, we are nothing without the quality and integrity of our data. And we stand by it. So signing up was an easy no-brainer.

Get in touch

Now if you’re reading this thinking “Blimey, this all sounds rather good actually” … well, we’d love to show you what working with us looks like in practice.

Get in touch by emailing brian@omnisis.co.uk