News & Views
Giving speeches about our industry? Not our thing. Writing op ed articles about the future of market research? That’s outside our comfort zone as well. But creating the occasional blog post? Sure, we can do that. After all, no one reads those things.
So the world, as it turns out, is not flat. And neither is packaging. A monumental observation, we know, but an observation nonetheless. Which begs the question, “Why are all packaging design research tools two-dimensional?”