News & Views
Giving speeches about our industry? Not our thing. Writing op ed articles about the future of market research? That’s outside our comfort zone as well. But creating the occasional blog post? Sure, we can do that. After all, no one reads those things.
Bad data, be that jake, bot, or just plain made up, is becoming ever–more prevalent in panel company data, requiring companies to spend an ever–increasing amount of post–survey time cleaning and re–fielding results.