News & Views
Giving speeches about our industry? Not our thing. Writing op ed articles about the future of market research? That’s outside our comfort zone as well. But creating the occasional blog post? Sure, we can do that. After all, no one reads those things.
We realise that some companies have adopted AI wholeheartedly into their market research wheelhouse, but we have taken a more cautious approach. As this technology is so new, we need to be completely confident in its capabilities and accuracy.