OK, so we’ve spent the last two months telling everyone that trumpet blowing really isn’t our thing, but to be fair, this bit of news requires an entire brass band to signal its arrival.
Despite our reluctance to talk about ourselves, something we do love is a challenge. Especially the sort that pushes our team to create something new, bespoke and – if we’re honest – pretty cool.
So, when our client Ninth Seat came to us with a unique request for their end client (who shall remain nameless – but they’re a market leader in technology), we got to work.
They wanted to test packaging, but not in the usual way. They wanted to test 3D packaging. Interactive 3D packaging. The kind you can rotate, zoom in on, flip upside down and explore from every angle. That sort of thing.
At the time, nothing like that existed in online surveys as far as we were aware – and we keep our ears well and truly to the ground. So we built it.
Say hello to PackSpin
We took our existing image annotation question – which lets users draw on a static image to give feedback – and reimagined it for the third dimension. The result? 3D model annotation. A brand-new question type that lets people explore a 3D package design and leave comments directly on the model.
Want to switch sides? No problem. Zoom in on a fiddly bit? Easy. Click on a specific panel and say what you like or don’t like? Absolutely. It’s interactive, intuitive and built to give you more detailed insights on yours, or your clients’, packaging designs.
Exploring new possibilities for 3D packaging insights
This was a pretty complex piece of bespoke development. Our team (special shoutout to Mike, Ant and Rick) created a fully working demo using a fake cassette box. Early testing even used a cereal box design. But don’t let the playful test models fool you: this new question type has serious functionality and potential.
We’re excited to say that this new question type is now available for use by all clients. We’ve also added it to our 🎉live demo🎉, so you can see it in action.
It’s ideal for anyone wanting to test new packaging designs, and whilst it’s built for box shapes right now, there’s scope to go beyond that in future. All you have to do is ask.