Author: besty

Artificial Intelligence: Emperor’s New Clothes or Game-Changer for the Market Research Industry?

“Game-changing”. “Revolutionary”. “Cutting edge innovation”. No, we’re not talking about the emergence of Artificial Intelligence (yet). These were among the bombardment of buzzwords which accompanied the launch of Google Glass in 2012. The wearable tech was billed as game-changing, enabling users to view the world through a digital overlay, accessing information and online services without… Read more »

When we say Warp speed, we mean it

For people who’ve worked with our market research magicians, you’ll know it isn’t unusual for the Omnisis team to pull rabbits out of the hat at lightning speed. But there’s no sleight of hand or misdirection involved with these survey sorcerers. No sir. We were recently called in to support Ninth Seat, one of our… Read more »

What our clients say about us…

TIM GOWING, PARTNER – NINTH SEAT Omnisis are always our first stop for online research. They are great to work with, turn things around quickly and takes the stress out of fieldwork. The team treats each project like it belongs to them and we work with the same project manager from start to end, so… Read more »

Mapping out a route to survey success

In-house tech gurus at Omnisis have developed a new interactive map feature to help brands harvest higher quality feedback from surveys. The map tool was created after one of the agency’s biggest clients, working for a global entertainment company, challenged the team to conjure up a new way of gauging customer feeling on a proposed… Read more »

Boris Johnson should lose honours list and Prime Minister’s allowance privileges, voters say

British voters believe it is inappropriate for Boris Johnson to present an honours list and should lose his £115,000 annual Prime Minister’s allowance, a new Omnisis poll has found. The poll was conducted after a Parliamentary Privileges Committee report found that Mr Johnson deliberately misled Parliament over lockdown parties during the Covid pandemic. As a… Read more »

Omnisis at 20: 15 inventions we’ve outlived

The bunting is up. The cakes are in the oven. The party is planned. Omnisis has turned 20! As we celebrate our milestone birthday, we’ve got a lot to look forward to at Omnisis (virtual) Towers with our continued growth and opportunities to work with a roster of, quite frankly, steller clients. Twenty years is… Read more »

Government failing on its five key priorities, voters say

Voters say the Tories are failing to meet their main objectives, six months after Prime Minister Rishi Sunak revealed the Government’s top five priorities for the country. A new poll by Omnisis has revealed most voters feel the Government is ‘doing badly’ on every single priority: Halving inflation 62% doing badly 13% doing well 20%… Read more »

Two thirds of Brits say Tories have “lost control” of immigration

Voters say the Government is failing to control and manage the UK’s borders since Brexit, a new Omnisis poll shows. As latest Office of National Statistics (ONS) data revealed net migration to the UK had almost trebled since Brexit, 66% of voters agreed the Government had lost control of immigration. Only 19% disagreed and 15%… Read more »

Award-winning Ukrainian agency appointed for new UK web project

UK-based market research experts Omnisis have partnered with award-winning Ukrainian design agency Obys on an exciting new digital collaboration. Omnisis is launching a new public opinion polling brand and has appointed the Kharkiv-based agency to build a cutting-edge website which takes users on a journey through beautifully presented data. After an extensive search in the… Read more »

Omnisis celebrates 20 years of market research excellence

Omnisis, one of the nation’s fastest and most flexible market research agencies, is celebrating its 20th anniversary. The growing agency has consistently delivered exceptional market research expertise and client service, providing invaluable insights to businesses across industries worldwide, for two decades. Founded by Brian Cooper, the company’s managing director, in Manchester, Omnisis has gone from… Read more »

Mind the gap! Labour and Sir Keir Starmer hit record high leads in latest poll

Labour hit a record-breaking 27-point lead over the Conservatives, while Sir Keir Starmer saw his biggest-ever lead over Rishi Sunak as the nation’s preferred Prime Minister in the latest Omnisis poll. Starmer’s Labour gained three points to reach 51% in the pollster’s latest voter intention tracker, as the Tories dropped three points and now sit… Read more »

LOCAL ELECTIONS 2023: How accurate was our pre-vote poll?

Predicting the future is a tough gig. And we all know, that in the world of political polling, nothing is certain when it comes to future-gazing. However, while it’s true that pollsters don’t always get it right … they don’t always get it wrong either. As the dust settles on the Local Elections 2023, it’s… Read more »

Almost one in four people would abolish the monarchy, new poll reveals

Nearly a quarter of people would abolish the monarchy and one in four view the Royal Family more negatively since Queen Elizabeth II’s death, a new Omnisis poll shows. Ahead of the King’s Coronation on Saturday, 6th May, we asked if the public should consider changes to the monarchy, with 23% of voters saying it… Read more »

APRIL 2023 MEDIA ROUNDUP – Omnisis in the headlines

With over 50 mentions in national media, April was a good month for spreading the word about Omnisis and our public opinion polling work. 1st April – Daily Express / MSN UK We were commissioned by the Express to ask about Rishi Sunak’s performance as Prime Minister and voter intentions. Get the full story here:… Read more »

New poll suggests Labour victory in high turnout local election

Labour could win nearly a third of all votes amid a potentially high turnout at the local elections on 4th May, a new poll by Omnisis suggests. The pollsters ran a local election voter intention poll in postcodes where elections are taking place which revealed 37% of people will vote Labour and 26% voting Conservative…. Read more »